Our Mission
At Pounds and Piggy Banks, we believe that every family deserves the tools and knowledge to achieve financial stability and success. Our mission is to empower parents and their children with accessible, engaging and practical financial literacy resources.
We’re parents ourselves navigating the same challenges as you, and we know these resources need to be simple, easily accessible and realistic to embed into daily life.
That’s why we’ve curated all the content you will need in bite size chunks in our handy app.
Practical Money Know How
The best way for kids to learn about money is in real life. Our app makes it easy for parents to turn everyday moments into practical lessons, while building confidence to talk about money at home.
Psychology & Behaviour Focus
Good money habits start with understanding how children think and grow. Our activities are shaped by psychology to help kids learn, manage pressures, and make confident choices about money.
How We Work
Our Approach
01. Learn Money Basics
Learn what money is, where it comes from, and how financial products and systems work. This is the foundation of all learning.
02. Build Money Skills
Practical lessons helping children discover how to budget, plan ahead, save, invest, and use credit wisely to reach financial goals.
03. Mindset & Habits
Explore how habits, psychology, marketing, and outside influences shape decisions – and learn to build positive money behaviours.
04. Practical Steps
Turn knowledge into action with simple activities, age-appropriate goals, and family conversations – all bite-sized for real life.
